Nike T-Shirt Customization
Interaction Design
Key Takeaway
At Steady, a boutique digital agency, my team designed, built, and installed an innovative personalization and printing station using custom software and hardware.
Following a successful initial release at Finish Line HQ, our system was launched in-store at select locations before expanding nationwide.
Background
Nike set out to "create brand energy" by launching a retail pilot using a giant touch-based interface and a treasure trove of exclusive logos, artwork, patterns, and colors.
Individually, my challange was to imagine an experience unlike any I had ever seen, blending digital and physical worlds to produce a wearable and personalized object on the spot. How might this novel screen inspire customers to explore, design, and purchase a t-shirt?
32" Custom Hardware
TV + RFID panel connected to a garment printer
Kiosk Interface
Select gender, size, color, logos, name, and number
Logo Customization
Exclusive logos from the Nike vault, including artist collaborations, customizable with colors and patterns
Mobile App
Native iOS app extends the in-store experience
In-store
Initial installation in Indianapolis, IN
Screen-saver
Video loop serves to attract customers