Nike T-Shirt Customization
Interaction Design
Why custom t-shirts?
Nike set out to "create brand energy" by launching a retail pilot using custom touch-based interfaces and a treasure trove of exclusive logos, artwork, patterns, and colors.
Our team at Steady designed, built, and installed software and hardware for an initial release at Finish Line HQ.
Individually, my challenge included designing the end-to-end user experience, something unlike any I had ever seen. How might this screen inspire them to explore, design, and purchase a t-shirt?
32" custom-built kiosk (TV + RFID panel) connected to a garment printer
Kiosk interface offers options for gender, size, color, logo, and custom name and number
Exclusive logos sourced from the Nike vault and artist collaborations, customizable with colors and patterns
iOS App
In-store installation - Indianapolis, IN
Screen-saver video
Our system was launched in-stores at select Finish Line locations in New York, Florida, Ohio, and Indiana. The pilot led to my agency winning more business. We iterated on the software to support additional garments, and the initiative expanded nationwide.