AudiUSA.com
UX design
Key Takeaway
At AKQA, a global digital agency, I led UX efforts for the redesign, which had a remarkable impact, increasing car configurations by 227%, myAudi interactions by 675%, and finance quotes generated by 2,763%. These metrics significantly boosted Audi's all-time sales records.
Background
AKQA envisioned a redefined digital automotive experience for Audi. We proposed a comprehensive redesign of AudiUSA.com, transforming it into an elegant, intuitive platform that offered a cinematic car configuration, responsive design, integrated search navigation, and crucial services like dealer inventory location.